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As the festival concluded last night with some glitters, it was also time for the last seminars and great talks including an inspiring organisational presentation from Big Spaceship or a panel of creative ‘underdogs’ led by Latin works.
The conclusion, for an event where you can expect the unexpected, goes to Márton Jedlicska, creative director at isobar Hungary: Thanks and stay creative not comfortable!
While looking forward to next year, there are plenty of new projects to bring the great talks to life, starting with the Cannes Chimera challenge.
Feel free to drop me a line if you would like to be part of a multicultural collaborative team and enter the challenge with us, regardless your area of expertise.

As the festival concluded last night with some glitters, it was also time for the last seminars and great talks including an inspiring organisational presentation from Big Spaceship or a panel of creative ‘underdogs’ led by Latin works.

The conclusion, for an event where you can expect the unexpected, goes to Márton Jedlicska, creative director at isobar Hungary: Thanks and stay creative not comfortable!

While looking forward to next year, there are plenty of new projects to bring the great talks to life, starting with the Cannes Chimera challenge.

Feel free to drop me a line if you would like to be part of a multicultural collaborative team and enter the challenge with us, regardless your area of expertise.

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Awesome platform originated from Guatemala to promote recycling to the youngest

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"Without a face we can’t make history"

— Sergio Alcocer about cultural minorities

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A Wharton school project - What advertising will look like in 7 years? Hear from industry professionals and have your say. 

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"What changes our behaviour is not the message we receive, it is what we feel. 80% of our decisions is still based on emotions. Advertisers should be focusing on the take out rather than what we put in communications."

— Dare’s deadly 60 panel

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Observations and learnings from the Lions: some of this year’s entries via Morihiro Harano

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thecontentbrief:

Cannes Lions Cyber Lions Winners | Contagious

Jury chair and founder of R/GA, Bob Greenberg, described The Beauty Inside as having ‘an incredible storytelling capability that ties in very specifically to Intel Inside.’ The content-led, professionally produced project encouraged participation and gained impressive results for the brand, including 70 million views and a 360% sales lift. 

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"The evolution of technology should be driven by serendipity meeting surprise"

— Chacho Puebla Partner, Creative MD @ LOLA

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IBM has analysed the social media activity around the Cannes Lions…

The result: Celebrities, group influence, grand prix and parties.

Not sure creativity and edginess are the adjectives that come to my mind looking at those datas

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SourceEcreative work, outside the festival just across the red carpet:evolution of a 3-day work.
So for the most effective idea in terms of attention and longevity with all delegates posing for their pictures since Wednesday. Thoughts?