As the festival concluded last night with some glitters, it was also time for the last seminars and great talks including an inspiring organisational presentation from Big Spaceship or a panel of creative ‘underdogs’ led by Latin works.
The conclusion, for an event where you can expect the unexpected, goes to Márton Jedlicska, creative director at isobar Hungary: Thanks and stay creative not comfortable!
While looking forward to next year, there are plenty of new projects to bring the great talks to life, starting with the Cannes Chimera challenge.
Feel free to drop me a line if you would like to be part of a multicultural collaborative team and enter the challenge with us, regardless your area of expertise.
"What changes our behaviour is not the message we receive, it is what we feel. 80% of our decisions is still based on emotions. Advertisers should be focusing on the take out rather than what we put in communications."
Jury chair and founder of R/GA, Bob Greenberg, described The Beauty Inside as having ‘an incredible storytelling capability that ties in very specifically to Intel Inside.’ The content-led, professionally produced project encouraged participation and gained impressive results for the brand, including 70 million views and a 360% sales lift.
SourceEcreative work, outside the festival just across the red carpet:evolution of a 3-day work. So for the most effective idea in terms of attention and longevity with all delegates posing for their pictures since Wednesday. Thoughts?
Thanks for popping by!
CANNES[X] was a connected experience between the 2013 Cannes Lions Festival and all curious willing to be inspired and share inspiring thoughts about advertising - as well as an experiment through the eyes of a Cannes first timer.
Feel free to browse the categories to discover a full week dedicated to creativity and drop me a line if you are keen to know more!